Symantec 250-824 : Data Protection Troubleshooting for UNIX using NetBackup 5.x Exam

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Exam Number : 250-824
Exam Name : Data Protection Troubleshooting for UNIX using NetBackup 5.x
Vendor Name : Symantec
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NortonLifeLock Inc. (NLOK) this fall 2021 salary call Transcript | 250-824 exam Braindumps and Practice Questions

a close up of a logo: NortonLifeLock Inc. (NLOK) Q4 2021 Earnings Call Transcript © provided via The Motley fool NortonLifeLock Inc. (NLOK) this fall 2021 salary call Transcript

NortonLifeLock Inc. (NASDAQ: NLOK)

CONSTELLATION brands, INC.

this fall 2021 earnings name

may also 11, 2021, 12:00 p.m. ET

Contents:
  • organized Remarks
  • Questions and solutions
  • name individuals
  • prepared Remarks:

    Mary Lai -- Head of Investor relations

    good morning, every person. thanks for tuning in. i am Mary Lai, Head of Investor relations at NortonLifeLock. Welcome to NortonLifeLock first Investor Day. For Q&A discussion nowadays, we've a very good line up for you, including Vincent Pilette, CEO; Natalie Derse, CFO and different individuals of the management team. As a reminder, there can be a replay of this adventure posted on the IR web page and by means of now remember to have considered our press free up and have accessed the entire video displays.

    i would want to remind everybody that all through this name, feedback and statements might also comprise ahead-looking statements, including statements related to our enterprise, fiscal performance and operations. These statements are in keeping with present expectations and assumptions which are subject to risks and uncertainties and exact effects could vary materially. For more suggestions, please discuss with the cautionary remark in our press unencumber and the possibility components in our filings with the SEC and in selected, our Annual record on form 10-okay and currently filed quarterly studies on form 10-Q.

    moreover, we might also additionally make references to fiscal metrics which are non-GAAP. Please confer with our IR web site for reconciliation of non-GAAP to GAAP measures.

    earlier than we start our Q&A session, let me move the mic over to our CEO to kick-off adventure. Vincent?

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    this text is a transcript of this conference call produced for The Motley fool. whereas we try for our foolish optimal, there may be mistakes, omissions, or inaccuracies in this transcript. as with all our articles, The Motley fool doesn't expect any responsibility in your use of this content material, and we strongly encourage you to do your own research, together with taking note of the call your self and studying the company's SEC filings. Please see our phrases and conditions for extra details, together with our mandatory Capitalized Disclaimers of legal responsibility.

    The Motley idiot has no position in any of the shares mentioned. The Motley fool has a disclosure policy.

    Vincent Pilette -- Chief govt Officer

    thank you, Mary and first rate morning, everyone. i am hoping you're all safe and neatly, as you may additionally have examine we simply delivered a record quarter closing a extremely mighty year. due to the fact that becoming NortonLifeLock we executed a great deal supplying on every one of our commitments. The more vital of which become returning the enterprise to growth. in the ultimate quarter, reported billings become up 17% and income up eleven%, record numbers. And in the ultimate year, we elevated our direct client count to pretty much three million to a complete direct customer count of 23 million. however for this crew, it is just the starting. we have a broad vision of keeping and empowering everybody to live their digital lives safely. we've large goals of significantly enhancing consumer event and making cyber security mainstream.

    Our strategy is essential and is working. we are building the ideal built-in cyber safety platform which we are increasing with adjoining believe based items and capabilities. via our consequences, during the video clips we posted the day prior to this, nowadays and of course ongoing weeks [Phonetic], i am hoping that you could sense the ardour and the drive that this new management group brings to the chance. we have the capabilities and the self assurance to accelerate our boom to double-digit and double our EPS in the next three to 5 years.

    You understand Natalie, you comprehend me, we have decided to bring a subset of our leadership group to this session. this is about teamwork, which you can get a far better appreciation of who we're. How we examine our possibility and how we power in conjunction with a typical set of values in pursuit of our imaginative and prescient. So with no further due, let's flow to Q&A. Mary, lower back to you.

    Questions and answers:

    Mary Lai -- Head of Investor members of the family

    thanks, Vincent. All appropriate. Let's get started. we are able to now open up for Q&A. Our first query comes from Saket at Barclays.

    Saket Kalia -- Barclays Capital Inc. -- Analyst

    okay, incredible. Thanks, Mary. can you hear me good enough?

    Vincent Pilette -- Chief govt Officer

    yes. hello, Saket.

    Saket Kalia -- Barclays Capital Inc. -- Analyst

    ok, brilliant. howdy, Vincent. And Natalie and group. thank you so a lot for taking my questions right here and for the very helpful displays posted remaining nighttime. maybe i'll beginning with you, Vincent. First, I recognize all of the triple double goals. I feel all of it begins with doubling clients. So i'd like to zero in and that just to start. Doubling customers from 50 to 100 million, I suppose over the subsequent three to five years. I consider it changed into referred to, are you able to simply talk a little bit about some of the drivers there? right, on type of that course and kind of the way you believe about extensive brush, that advantage cut up between form of direct customers right, which we now have been beating here for the last for a number of quarters and indirect consumers as well. Does that makes feel?

    Vincent Pilette -- Chief executive Officer

    That makes excellent sense. And what you noted in regards to the triple double is what Natalie in her presentation go up and it's one way or the other quantifying the aim, double number of valued clientele, double-digit increase delivered within the subsequent three to 5 years and double our EPS. when we set our massive goals, basically had a fourth one, as you know and it all delivery with doubling the client adventure, enhancing that which capacity definitely doubling the internet promoter ranking. I feel it be all about making cyber safeguard, relatable, convenient to make use of, easy to improvement from, giving the true peace of mind to customers.

    when we look on the market itself, market or marketers are going to outline the market as they know it nowadays, but once we seem at the probability, we be aware of that 5 billion people linked to the internet and people have their digital lives, becoming exponentially and also you've considered it over the last 365 days. how many extra activities have moved on-line, correct, students now moving on-line, socializing. many of the actions we used to do in the physical which aren't overlapping with the digital world.

    And that has opened the door for cyber criminals to assault in numerous methods and doing ransomware on pupil scorecards and asking rents and otherwise embarrassing them on social media. And every thing is accelerated increasingly in danger if you need as what we value in the past has now moved on-line. So we see the universal need for cyber security to handiest raise.

    today, below 5% of americans who have a digital existence pay for Cyber protection plan and if you examine that to the physical world, within the actual become ninety% of people who have a vehicle have a motor vehicle insurance, 30% of the householders have domestic alarm device or domestic assurance. Yet. in case you speak a few digital live and what you valued on-line, below 5% of americans are purchasing Cyber defense plan it is entirely conserving them, it really is how we seem to be on the possibility. And so the 2nd large purpose after experiencing enhancing client is actually about making Cyber safeguard mainstream with the aid of then doubling the consumer that we've is one way of path.

    As you additionally understand, we bought a freemium capability after the 80 million clients. So 30 million of our clients are not paying purchasers because they just use the fundamental essential of cyber protection. We also want to boost that number incredibly and you may see us do this. When it involves the motive force of that increase, or not it's truly around three axis. the first one is increasing our international penetration. today, we're very focused, 70% of our enterprise is in the US and we expand exponentially internationally. we're got Avira to get more operations, in Europe, we in fact saw a powerful double-digit increase in international in the final quarter with Europe moreover Avira turning out to be double-digit. We had our core business, Norton starting to be double-digit as well. So very potent skill to extend internationally.

    The 2nd one is to proceed to push the boundaries of Cyber protection, add new products and new capabilities, addressing the new wants and you've considered us launch the privacy Monitoring equipment which has been in reality neatly obtained. it be now not most effective about safety, it be about you privacy managing your persona on the web. And the third driver of increase for us is scaling up Cyber protection through partnership, you have considered us final 12 months signing up with studies to go into in Canada to go with Aon [Phonetic] to develop a novel Cyber protection coverage. To associate with these are these days that we announced to be in the meanwhile of truth if you use your credit card or if you happen to pay to have you ever identification protected on-line, and that i think that normal set of actions like international enlargement, expansion of our product and functions and partnership expansion will aid us get to our huge goals.

    Mary Lai -- Head of Investor relations

    thanks, Vincent.

    Saket Kalia -- Barclays Capital Inc. -- Analyst

    bought it. Sorry. Can ask remaining one follow-up?

    Vincent Pilette -- Chief govt Officer

    Of route.

    Saket Kalia -- Barclays Capital Inc. -- Analyst

    miraculous. Natalie might be for my follow-up for you. It was notable to peer the retention prices at eighty five% once again this quarter. I feel it became outlined in one of the presentations that the primary 12 months retention -- retention rates are about 10 features lessen than that. are you able to simply perhaps speak through one of the -- some of the things that you just consider like, can do to Excellerate these first year retention charges in selected. thank you.

    Natalie Derse -- Chief fiscal Officer

    Yeah, thanks for the query. look, yes. eighty five% retention rate is our general. It has been for a while. now we have been on that clip for a while. industry-main retention. So we're very, very pleased with that. however appear, we look at that retention rate as simplest probability and in the event you consider about how we bring that opportunity to existence, what i would say is, look for me it be product, company, provider go-to-market. and that i would say we will convey retention boost opportunities to existence in all 4 of these buckets across, you will have heard from the entire leaders on the reveal here nowadays. right through their analyst videos what they will prioritize, how they are going to focal point, however it gets again to, I believe, you be aware of, the terrific component is we've got loads of aid at the accurate of the funnel to everything that you simply heard from Vincent when it comes to on our direction to doubling customers. So we've got got that boom at the good of the funnel. Now how we increase engagement how we enhance consumer event. How we elevated product utilization, how we leverage our manufacturer, the manufacturer strength and how we truly, in reality deliver on our cost proposition in our commitment to our purchasers is absolutely so totally essential in just more and more so.

    When i am going again to the whiteboard and that i think about all of the -- all of these levers coming together, no longer handiest to force accurate line increase, but again at from a client standpoint, these engagement metrics, the math becomes basically, truly fundamental. And what I suggest with the aid of it's let's simply -- let's go quickly ahead or probably get to intense math day 1, 5 facets of retention on a base of shoppers, 23 million, growing to be multiply that by our existing ARPU over the subsequent five years is simply exponential growth that we are only really, truly excited about. And so I consider it be -- appear, we talked a couple of flywheel, correct. we have got the good of the funnel, you have got bought these leaders in our, in our go our groups just a relentless focus on riding more and more price for our purchasers being very consumer centric, and we basically suppose now we have acquired the levers to bring that to lifestyles and you may see that in a few of our metrics, like retention, like ARPU, like profits boom, EPS.

    Vincent Pilette -- Chief govt Officer

    If i can add on retention, I wish to flow the ball to Gagan. in the past we had like three views like if you on board, then on the time of renewal, after which on the time the place you depart. When Gagan joined us and Krista joined on the equal time, we redefined what the consumer cyber security journey could be and how we would interact with them in product on the facet of the product at the correct second of fact. And now with Norton's is 360 platform that has enabled us despite the fact that you need to interact much more. Gagan, do you need to talk little bit about the product and what you are doing in that enviornment?

    Gagan Singh -- Chief Product Officer

    Yeah, I feel each of you covered it somewhat well. but, hear, it starts with simplifying the choice for the conclusion buyer as they're making a call about which Cyber protection product which point of Cyber defense product are they most concerned with. Then carrying them all the way into the product and building facets and engagement that not simplest gives us an opportunity to in all probability teach that client on the want, they've in that selected second, but additionally migrate them either to an additional product or circulation them up the price chain in our membership portfolio. after which it goes to every element of engagement or interplay that you've are living with Patrick and his team coming on board. should you complete the total circle starting with simplifying the selections, enticing with them in moments of reality, after which providing world-category customer service, I feel it really is the place you definitely kick it up a notch when it comes to riding larger retention.

    Mary Lai -- Head of Investor relations

    thank you, Gagan.

    Saket Kalia -- Barclays Capital Inc. -- Analyst

    Thanks very a whole lot folks.

    Gagan Singh -- Chief Product Officer

    Thanks, Saket.

    Mary Lai -- Head of Investor relations

    thanks. Our subsequent question comes from Fatima, UBS.

    Fatima Boolani -- u.s.a.Securities LLC -- Analyst

    first rate afternoon. Thanks for taking my questions and pleasant to look you all in a Brady bunch format. My first question, i may beginning with you, Vincent. simply to put a finer aspect on the double-digit income increase expectation and Natalie please additionally chime in right here. may be being grasping here, but double-digit, as you know I discovered from 10 to 99, however could be narrowing that down a little bit what are probably essentially the most sensitive inputs so you might get into the 10% to fifteen% increase zone? And what should go in fact appropriate so that you can movement into the 15% to 20%, 20% plus increase zone?

    Vincent Pilette -- Chief executive Officer

    And earlier than we speak concerning the double-digit exactly. Let me discuss with you about what i am excited. I trust in enterprise, it's all about momentum and as you be aware of, once we began, a year in the past once we separated Symantec between an business enterprise that we sold to Broadcom and created NortonLifeLock, the primary dedicated client Cyber protection business at scale. no person informed we could develop as you bear in mind. we say, whats up, we will launch Norton 360, redefine what Cyber safeguard capability and we be aware of that the digital existence will most effective boost and with that, the need for insurance plan will continue to raise. and naturally the final 12 months as just created a step characteristic, and we flow from low digit increase fee to mid-single digit increase expense. We're guiding the quarter at high single-digit growth expense after which we delivered here a earnings up eleven% supported by a billing increase of 17%.

    and i think or not it's on that momentum that we need to construct in, of direction, investor and analyst will wish to say which quarter, do I put what quantity? but I believe the acceleration of our momentum is what we want to focal point on, then we start into, hello seem, it does not count what we develop out. We nevertheless have 5 billion of individuals having a digital reside which are the left as a possibility of being attacked via cyber criminals. And let's go and reach the highest number of people. Now to return again to your query, we guided 10% to 12% for the next quarter. We put an annual advice at eight% to 10% and put a bit plus at the back of the 10%, as a result of we recognize, there are lot of actions we're driving that we will knock that investor to already put that into their mannequin, but we know we will convey our effects on these and we will quantify them at the correct time.

    And so we focus on what we handle, which is once again i could repeat which is enhancing the client event, invariably setting up these new go-to-market routes that Robert is using, establishing the portfolio and redefining what Cyber safeguard potential I predict that in three to 5 years as we achieve all of our long-time period goals, Cyber safety defined at the moment will be very different than these days, because we have pushed the boundaries of those. And so that's the usual framework undoubtedly every quarter, we'll try to move after the most beneficial influence searching at all of those people unprotected from cyber criminals versus simply the brief-time period results.

    Natalie Derse -- Chief fiscal Officer

    Yeah. And simply to build on that, appropriate, you asked about might be a ten% to fifteen% or what kicks us into a special, a different clip, of course, the core enterprise and the funding there and the continual acceleration that we've got a plan around is critically crucial, and that's the reason truly the fundamentals and the groundwork of our information levels. i would call out as you heard within the movies and you hear -- you see in our capital allocation, M&A goes to be an immense center of attention for us, we will deploy capital in a boom focused method and M&A, the way we study it as an accelerator to the boom plans that we -- that we now have laid out for you.

    And so that you'll see us be very, very active, they are very aggressive. We're very drawn to that and as we development, we can leverage the match steadiness sheet we've got. now we have acquired flexibility in our capital allocation to basically be riding again focused on boom and providing incremental EPS along the way. No be counted what chance that we're taking talents of.

    Fatima Boolani -- u.s.a.Securities LLC -- Analyst

    just to -- as i am leaping-off point, form of drill into the charge and investment aspect of the equation that contributes to your long-term outlook. obviously several pathways that you have recognized that Robert recognized in his session with admire to the funnel right direct acquisitions advertising and marketing partnerships and merits. no longer handiest, i am curious how does this trade the composition of the income and advertising investment on beneath and does that $300 million that you simply seared into our brains, does that alternate dramatically within the context of your longer-term tips.

    Natalie Derse -- Chief financial Officer

    Yeah, the manner i would study it is from our core business, we are going to continue to invest for increase and when we get that boom, when we see that accelerating momentum that leverage that comes from that correct line at an 85% gross margin business allowed us huge investment means and suppleness. we're very, very clear, we are going to prioritize persisted expense of funding in product and technology to force innovation, velocity to -- bringing market, excuse me, products to market sooner in addition to income and marketing. From a go-to-market standpoint, our dry powder in our funding in earnings and advertising goes to get behind once more boom, it be now not going to be completely on acquisition it really is going to be a element of it. we have been investing in the back of acquisition in a diverse manner. And we accept as true with that's working. We trust that excellent of the funnel health is begun is there and is the momentum continues to construct. you are going to see us diversify into the entire go-to-market channels that Robert observed, because we agree with buyers, how they how they are -- how they interact in their online digital lives is going to proceed to evolve.

    And we need to evolve correct there with them, correct. I mean, even within the remaining 12 months how patrons interact on-line is dramatically changed. The pandemic has taught us that or and introduced extra cognizance to that. And we're going to iterate as we navigate through our three to five-year plan. but for sure, surely that you can count number on. Vincent and i, the relaxation of the leadership group, honestly the working crew across the enterprise, we're relentlessly going to move after driving extra productiveness, riding extra efficiencies and immediately reinvesting those into product and expertise as well as earnings and advertising. We're very, very hungry for increase and we're could not put all of our resources that we identify right at the back of that.

    Vincent Pilette -- Chief executive Officer

    and that i think you carry a great element prior, which is, every investor is asking us, hiya, we raised our advertising envelope from $200 million to $300 million, the identical $300 million, the mentioned, became going to grow that, I imply for example how plenty more do you should do is a step characteristic to sustain your boom? And the fact is we still have inefficiencies working in our construction every day after we seize these we failed to rebalance the investment and investing into our new product is as important is investing in our go-to market model. within the last 12 months, you've got viewed us launch eight new products, which changed into like tripling or quadrupling the rate of latest products, we had launched within the prior years.

    and that i think building up that product innovation, momentum is extremely crucial. we've redirect some investing into Patrick's enviornment and we talk concerning the usual as service stage that consumers are expecting and how we build extra features into our product to offer solution for consumers. We invested into our manufacturer and trying to simplify the company framework and doubling right down to our Norton. after which of direction we now have the -- the advertising and marketing, but also the associate, the channel, the worker advantage channel that we make investments into spot. So or not it's truly an conclusion to an funding number.

    Fatima Boolani -- u.s.Securities LLC -- Analyst

    reasonable ample. i'll soar again in line and spot before. thank you.

    Vincent Pilette -- Chief government Officer

    good, thanks.

    Mary Lai -- Head of Investor family members

    thanks, Fatima. All right. Let's go to the subsequent question. I actually have Morgan Stanley, Hamza.

    Hamza Fodderwala -- Morgan Stanley -- Analyst

    My question -- can you hear me good enough?

    Vincent Pilette -- Chief executive Officer

    yes. hiya, Hamza.

    Hamza Fodderwala -- Morgan Stanley -- Analyst

    All appropriate. tremendous. smartly, in reality appreciate all of the details that you simply provided on the long-time period drivers in that whiteboard slide. might be first question for Vincent and or Natalie. just when we feel concerning the drivers. I feel you mentioned, it looks like 8% to 10% biological revenue growth minus acquisitions over the subsequent three to 5 years. About 5 features of that is coming from kind of sustainable momentum, which is roughly in keeping with had been the organic increase doing nowadays. So i am just curious, you recognize -- what is the sustainable momentum half entail? How are the drivers at the back of that different relative to one of the vital stuff you referred to as out like better go-promote and upsell or changing more clients from the proper of the funnel.

    Natalie Derse -- Chief financial Officer

    Yeah, the sustainable growth momentum is important and we believe, we think tremendous about it when it comes to if we rewind the clock just a yr ago. we now have been building accelerating momentum all the way through fiscal year '21, capping it off in this fall with only a such a very good quarter. We consider that momentum is going to proceed into fiscal year '22. we have received an incredible organic boom plan already kicked off with the teams focused on all the issues we pointed out in the organic aspect. correct. again product company provider go to market, all accomplishing and kicking up into a different, a special notch across the board. in terms of sustainability momentum take into account, simply if you happen to consider about how we improved via '21, we haven't yet seen the total year have an effect on to income. correct. it really is going to trap up as we navigate during the next couple of quarters. and then in parallel, we're building, constructing, constructing and riding, riding, using those issues are going to continue. simply to scale up into the right. and then of route on desirable of that, i know you might be referring to just greater of the organic facet, but once more really in parallel using throughout the globe. overseas growth, we're driving the diversity and the go-to-market channels with Robert.

    We're once again increasing the portfolio, and the pillars that we're engaging and bringing value propositions to market and then coming with our current user base and as we add those new cohorts in barely concentrated on expanded customer engagement. Its product utilization, or not it's making bound that they're privy to everything in our price proposition that they can take advantage of constructing bound that we're are driving more and more satisfied consumers and the engagement in our flywheel is vastly crucial.

    and then on properly of that, the M&A, right, once more getting after M&a extremely stepping into adjacent markets, adjoining capabilities buying new cohorts of shoppers, all of that goes to aid us drive toward that, the path to doubling the fee of increase.

    Vincent Pilette -- Chief executive Officer

    Gagan, Robert, I have no idea you probably have anything to had. Robert you might be on mute.

    Robert Clarkson -- Chief business Officer

    I say that -- the starting, specializing in that first year retention additionally goes into that sustainable increase and as we add more purchasers within the first 12 months, and we close that gap between our ongoing retention fee of 85% and for gasoline retention prices that helps as well. And so as Natalie mentioned, it's about customer engagement. We spoke of attention to buyers after which variety of brings up in the -- into the Norton household, but also that first yr consistently reinforcing the price proposition, the product merits of what we're doing for them and their families, support to inspire that 75% to grow eighty five% in -- the relaxation of our retention numbers. And that goes into that sustainable growth as well.

    Hamza Fodderwala -- Morgan Stanley -- Analyst

    Yeah, I think that segues nicely into the brief observe-up query on retention, you outlined 85% ongoing retention on the direct subscribers. Do you consider that there is any form of upside to that over time as you force greater engagement as you've got extra multi-product consumers which I presume are stickier. can you provide us any color as no matter if you see that 85% going to 90% over time.

    Natalie Derse -- Chief financial Officer

    all of the clear, elementary answer is, fully. honestly, when we seem to be at the 85% fee, now we have been at that price for, when I look on the ancient tendencies, we've got been at that, and that gives us extremely good confidence for bound, at least in the steadiness of that trade-main retention, but truely our sites are on tons greater or retention. Robert cannot wait to leap in and let you know what he will do; Patrick, the identical; Gagan, the same, it be all, all of those levers that we talked about once again underpin with that powerful brand awareness, the branch to department energy that we've got got and just offering on that price proposition for certain is a prime priority for us. Sorry, Robert. Go ahead.

    Robert Clarkson -- Chief commercial Officer

    No, no, I -- that is wonderful reply, Natalie. i would additionally add that, one of the -- one of the vital alternatives we have is to capitalize on alterations within the family unit and our customer dynamics. so as they in the beginning joined us as a person person. And now they have got a family and perhaps they have got gamers within the household, and maybe they circulation distant places, they develop into tourists. We need to be sure that we feel vital and that offers us the skill, as a result of some of the factors that we have eighty five% versus 86% or 87% is the indisputable fact that we want to be sure that the area central as these people progress through their lifestyles and then their situation adjustments. So with -- we have now been producing products that make us greater central at distinct points in individuals's lives, that allows you to assist that retention quantity.

    Natalie Derse -- Chief monetary Officer

    And Patrick, i'm sure you've got issues to add in terms of our route to happier and happier customers.

    Patrick

    No, I absolutely agree the total adventure we keep talking about boost the customer experience, play the huge role and retention and we actually have dove into it. And looked at people that supply us promoter rating, preserve at an improved cost as neatly. it is variety of the motive we made it a foundation for the whole enterprise to center of attention recommend and suppose consumer first across the total end to end event.

    Hamza Fodderwala -- Morgan Stanley -- Analyst

    obtained it. thanks.

    Mary Lai -- Head of Investor family members

    thanks. Our next query comes from Gregg from Mizuho.

    Gregg Moskowitz -- Mizuho Securities -- Analyst

    All correct. Thanks, Mary. great to peer everyone. So my first query is for Gagan actually. So the day before today, you hinted at knowledge expansion for NortonLifeLock into every other areas reminiscent of digital persona, online acceptance, anti-bullying, entry management. So the question is, do you have got the engineering bandwidth to achieve this today. after which additionally how should we suppose concerning the cadence of tremendous product releases in these or different areas going forward.

    Gagan Singh -- Chief Product Officer

    Yeah, seem, i would like to offer you my roadmap for the year. i'm now not bound, Vincent is going to be too satisfied about that. however let me take a step back. seem to be, I think this got here up earlier, there's a -- in the event you appear at the alternatives for making improvements to on that experience. I mean you heard from Natalie saying, seem, there were a lot of inefficiencies that existed that we proceed to clear through and produce skill in making further investments. and i believe I actually have full guide from Natalie and Vincent, and talking about as we -- as we create those efficiencies to go reinvest in product, reinvest in acquisition up to now.

    So I believe absolutely confident that we now have the ability. We're additionally getting greater agile and extra nimble and the way we pursue alternatives test volume at a smaller scale. after which, and then double down on it, if we discover early signs of success. You saw the, the way I said in privacy video display assistant, I referred to anti a little. So it's now not so plenty about bringing one hundred individuals into the subsequent -- into investing into the subsequent ability. it's a whole lot more about bringing 10 proving that capability out and then and then doubling down on it as we see success. And one of the crucial benefits of having eighty million consumer base is that we are able to set up distinct capabilities on different cohorts of consumers, in a different location in a unique cohorts and look at various it out and look at various out the validity of that offering. and then straight away release across the board.

    So yeah I consider very assured that we have the aid, we have the wherewithal to continue to put money into that innovation as we go into the 12 months and beyond.

    Gregg Moskowitz -- Mizuho Securities -- Analyst

    ok, it is valuable, thanks. after which simply observe-up for Natalie. So I feel the direction to $3 in EPS over the next three to five years. I believe that includes the potential for $0.30 to $0.35 of accretion from M&A, are you able to just walk through what offers you the confidence that you can force that level of accretion that most likely having recognized a particular M&A targets. at the present. Is it only a characteristic of I a massive installed base and the vigor of the NortonLifeLock company and so on. or is there anything that you would form of add to that.

    Natalie Derse -- Chief monetary Officer

    Yeah, i would go again to our -- to our vision and using Cyber safeguard, cyber insurance policy to more and more of the turning out to be market, but vastly below-penetrated market. we've lots of opportunity. the style i might study it from a EPS white-boarding undertaking we confirmed each M&A and share buyback. now we have talked to you guys about we can installation our capital and growth focused manner, you understand there's distinct paths, there's multiple easy methods to get to that $3 EPS, I believe assured in our capital allocation strategy fee, a third of it dividend after which the other two-thirds of it going to going, set aside for each M&A in addition to share buyback. appear, we can find ourselves in distinctive instances, we may additionally locate ourselves in a situation where all of that goes to M&A, we may find ourselves in, where we -- the place we don't discover ourselves in an acquisitive fashion. And we are going to go greater share buyback or a combination of the two.

    truthfully it be about that flexibility. or not it's about making sure that we're deploying capital in a boom concentrated manner and relentless focal point on delivering one hundred% free money circulate lower back to our shareholders excluding M&A. And so these are -- those are our priorities. those are our tenants, and after, however we have diverse ways to get there with so much chance. i am going to ask Vincent to bounce in in your M&A component of your query.

    Vincent Pilette -- Chief executive Officer

    Yeah. So at once and to close on the capital allocation, last 12 months was the most balanced year, as you understand we generated about $900 million plus of free money flow, and the third turned into used for the dividend, a 3rd for the acquisition of Avira, and the third for buyback. And as Natalie mentioned, dividend is cozy and then between buyback and M&A may have flexibility. Now, I do not are looking to over focus on M&A as the note as a result of frankly if you happen to analyze Avira, we received client, 1.6 million purchasers that are actually a part of the Norton family unit. If I had to spend the same quantity in marketing to purchase 1.6 million you might have referred to, yeah, for bound, invest in marketing, we did boost margin by way of $one hundred million. i'd simply have accelerated via $200 million, i'd received these shoppers. I think it really is one of the aspects that you simply deserve to take into account.

    And the 2nd one is, as soon as a customer has no less than Cyber defense, we continue to build two new products, new function and you mentioned and as Gagan if we now have the means, we in reality have the capabilities and the ability set to do that in house and we continue to enhance greater into our -- into our R&D engine. after which that enables us to then pressure the ARPU up, correct. And so we acquired a client which see inorganic organic would not depend to me, or not it's -- you paid to acquire a customer it really is now being protected and you can movement up the ARPU as it comes. Avira got here with an ARPU up a roughly below $5. You recognize that the commonplace consumer in Norton families at $9 a month and the highest is really, i would say $18 to $20 a month. And so we have the option to reveal the consumer to a more robust cost portfolio and membership and that is the reason what we do.

    after which the ultimate factor is Patrick and his client journey that he's driving on our collective behalf for the customer, it be in regards to the engagement and the retention and they're too. we now have an combination retention price of 85%, Avira got here at about eighty% and we now have extra possibility to have interaction greater as we flow up during the value. after which with that, we have some in our portfolio and retention with some core, and retention expense in the ninety% plus. And so relocating them as much as the excessive level.

    And so it be a whole consumer event in case you, one, that you just take from recognition on behalf of the customers to acquisition to enrollment to engagement and to the entire strategy to be wholly included. it is how we look at deploying our capital, no matter if it is opex or capex, frankly.

    Gregg Moskowitz -- Mizuho Securities -- Analyst

    Very effective, thanks guys.

    Natalie Derse -- Chief economic Officer

    Thanks.

    Mary Lai -- Head of Investor members of the family

    thank you, Gregg. Let's go to our subsequent query from Raymond James, Robert. you are on.

    Vincent Pilette -- Chief government Officer

    hey, Robert.

    Robert Majek -- Raymond James -- Analyst

    first rate. Thanks. pleasant to see you all. My query is on Avira. You noted the primary integrated product is anticipated to launch in June. are you able to just discuss your acquisition integration approach and the idea system in the back of each future acquisition? What makes sense to integrate versus what brands as they make sense demand one by one? Thanks.

    Vincent Pilette -- Chief executive Officer

    Yeah. Very first rate query. So there was three class of initiatives that we drive. One is to deliver extra client to our platform, became it spending in marketing or buying an asset this is already on one platform. The second one is so as to add product to the current Cyber safeguard platform as it is described today. The third one is to push the boundaries of Cyber defense to redefine what it truly capacity and we're uniquely located to drive on all three criterias. Avira basically met a number of of these, bought 1.6 million customers, delivered just a few functionalities interior our current portfolio and that's the reason what you are speaking about product integration. after which we have been collectively construct up further items and capabilities.

    When it involves operational excellence, there is not any more advantageous team that the team you see right here at the moment. we've integrated the returned end of the Avira business in 86 days. All on our ERPs on our average device, synergies were realized now not totally flowing in the course of the P&L, but realized within the quarter in that 86-day timeframe. So I supply A plus to this crew. Plus, frankly the collaboration and contribution of the general that we understood our imaginative and prescient of totally built-in enterprise when it involves product integration to be certain we will offer each client the upmost cost of our Norton 360 gold standard platform if you desire over time, and that's the place the product integration, birth to count. and that i'll flow it to Gagan, who can talk a little bit about with out repeating every thing that we'll do of direction.

    and then some acquisition, before I move it to Gagan may be absolutely integrating the back-end but kept separate because it redefines the price and the primary one to capitalize on that value. So it's how we outline our strategic framework. And it's no distinctive, frankly, once more, I suppose there may be a lot of discuss M&A, here, there is no diverse than an inorganic funding. Some funding we are saying, good enough, let's go and purchase new customer, some investment we are saying, ok, let's push new functionality, we had our privateness monitoring, we added privateness monitoring assist in working between Patrick and Gagan's team, after which we have, say, ok, how do we outline new functions, all organically? And so this is how we pressure the business wholly. Gagan, do you need to talk little bit about where you're in bringing all of the groups collectively?

    Gagan Singh -- Chief Product Officer

    Yeah, I suggest appear the agencies are built-in -- fully integrated. I suppose when it comes to product and also you've already delivered the synergies that the company case was developed on, you actually study what capabilities do we are looking to herald-apartment, what capabilities are redundant that we consider we should have shared throughout the board. And additionally you trade off against time to market. You look at what is the richness of adventure that you can create and the place the alternatives are for the maximum benefit and you analyze that total adventure holistically and then you simply proceed marching on. and i suppose as you alluded to, in our first integrated capacity popping out in June, however that also creates tying it to the past question creates a chance for additional investment if you happen to're no longer looking to and know you are now not so a whole lot distracted with integrating returned conclusion methods and so on. you've gotten that out of how, which you could study the place do we installation that capability to carry on new products, new experiences into different geographies, for that matter, as smartly.

    Vincent Pilette -- Chief govt Officer

    If i will be able to add, we spend a lot of time inside, we may still be pondering our massive bet what that if we've the next one. And when do you put it, how do you get there and what is in line with the method of doubling the client count making Cyber safety mainstream redefining the boundaries. the place can we go, how do we go and these days in our quarterly Board meeting, we spent 70% of our time talking about strategy organic investment, how can we put the boundaries of our cost proposition.

    Mary Lai -- Head of Investor family members

    Robert, did you have got a follow-up?

    Robert Majek -- Raymond James -- Analyst

    positive. thank you. perhaps a further if i will be able to. Yeah. Does all and sundry hear me?

    Mary Lai -- Head of Investor members of the family

    sure.

    Robert Majek -- Raymond James -- Analyst

    Yeah. So i may just add -- i'll add my appreciation for the whiteboard slide as it lays out the integral steps nicely to get to $3 in EPS. but most likely approaching the question in a special means, may we wreck down these components into more near-term versus long term buckets. When do you expect to look each of those drivers basically kick in such because the NPS growth more desirable go promote motion and so forth.

    Natalie Derse -- Chief fiscal Officer

    Yeah, we're now not ready, that's for sure. And we begun the efforts in '21, we started to speed up momentum, we began just as we stood up NortonLifeLock just a reinvigorated relentless focus on the consumer on operational efficiency, to be consultants in our craft and to execute on daily basis. and i believe if, as I seem to be back to ponder '21, I believe, the team is built up a excessive degree of credibility, a really high say do ratio in terms of do you do or what you say you might be going to do and do we hit or exceed commitments, and we've achieved all of that in '21. That momentum will no longer simplest continue, it's going to proceed and build as we enter into '22. Fiscal yr '22 is the primary yr and the experience that we are articulating on that whiteboard. And so make no mistake, we're getting after it short. we now have got our priorities. we've bought our plan. we are funded and resourced and the groups are already off to the races and driving all of those levers.

    Now how we get there, how can we achieve that eight% to 10% plus boom. How do we achieve that incremental EPS that EPS accretion of course are going to, we're going to have distinctive the way to get there. We bought a lot of levers on that whiteboard and you might likely double and triple-click into each and every single a kind of, however we've got got just a big quantity of possibility forward of us. you might have acquired extremely hungry management crew not most effective the individuals that you see on the monitor here, but throughout the enterprise. And appear, we will continue to be a good computer. we will proceed to be high execution. we can -- like I noted on my video, we can continue to check out, what we predict and be very, very facts driven all through a increase focused attitude.

    Vincent Pilette -- Chief government Officer

    If i will add a few issues, as a result of your question also come from our past. So, the business was or the division NortonLifeLock as we focus on the put in base after which the base line. And once we separated the asset and became, NortonLifeLock, we now have lower back to increase.

    At that element in time, we launched Norton 360 and we put a $a hundred million of advertising at work. after which of direction we construct the management team and the capability, but those two were definitely clearly highlighted and easy to be aware and we delivered and over delivered in lots of of our metrics. Now in the first yr of a full fiscal 12 months for NortonLifeLock, we've taken approach a great deal greater balance. now we have squeezed as plenty as we could, within the short term. The inefficiencies in our cost structure and redirect funding across or there is none one, here companions of mine that does not have a finances that includes incremental funding to force on the huge goals we guided this 12 months at eight% to 10% plus.

    We gave you the three to five yr goal of double-digit increase and $three EPS, and that i suppose what I need each person to work away from this meeting is the figuring out that we now have loads of levers at our disposal, perhaps lower back to Fatima's question, if each one of those plans, stepping into a blue-sky state of affairs may be the number through a mile. And so, protecting the pliability and the highbrow agility to take possibility, study from the mistake, turning the error into an asset a getting to know for the clients and continually adjusting on all of those levers is basically what we're constructing here in our subculture.

    Robert Majek -- Raymond James -- Analyst

    Thanks a whole lot.

    Vincent Pilette -- Chief govt Officer

    thanks.

    Mary Lai -- Head of Investor members of the family

    thanks. Let's go to our next question from RBC. Matt, you're on.

    Vincent Pilette -- Chief govt Officer

    howdy, Matt.

    Matthew Hedberg -- RBC Capital Markets -- Analyst

    hey, guys. Thanks for the -- thanks for the time. This has been awesome. The presentation closing nighttime became tremendous helpful. I wager once I mirrored all of the alternatives for growth. I look at overseas as a enormous probability. So I guess for Robert or Krista, you have got had success internationally, Canada, surely, but it surely's only 30% of your enterprise nowadays. I guess the question is how realizable is the overseas possibility? and how do you with ease target that versus perhaps what works here within the US?

    Vincent Pilette -- Chief government Officer

    and maybe we are going to start with Krista, seeing that you haven't heard from Krista yet. and then, she'll move it to Robert. Krista, the ball is yours.

    Krista Todd -- vice chairman of advertising and Communications

    I believe that you just're correct there. We talked about the balance of our business at the moment, domestically and internationally, which just effortlessly ability we now have an incredible opportunity in entrance of us. And so they can take learnings from what we do in any market and apply it in reality smartly to other markets to scale, to force efficiency very straight away. From a brand point of view, we see lots of promise with our Norton brand internationally. we're #1 or quantity 2 in all of our key markets nowadays. The one exception is Germany. We had been quantity 3, however Avira is now number 1 in Germany. So once we believe about the strength of company and we're in a category where brand matters, building a depended on manufacturer in Cyber safety is severely essential. We also heard from buyers worldwide, we now have manufacturer momentum, which means they agree with that we are moving forward, no longer standing nevertheless going backwards. So we can use the energy of company, the differentiation of our manufacturer to consider buyers deliver platform wants for them basically figuring out buyers in different markets and going to market with them to connect deeply to carry them in to our solutions.

    Robert Clarkson -- Chief business Officer

    [Speech Overlap] we've a number of levers, appropriate. So we talk concerning the direct to customer being one of the crucial levers, the accomplice lever being a different one and obviously, if you're being of the third and additionally a crucial lever. I just had dial in a bit bit on the companion facet, each and every one of these partners brings a local perspective charges in some instances, they are greater local partners, they could be a agents or e-tailers in those companions. They may well be affinity group, they may well be affiliates, so they have a native abilities that we are able to accomplice with, in order that our marketing goes much further, right. since it's an awful lot greater informed. So we -- whereas we consider international, we act yet native and that's the reason through a partnership with e-tailers and marketers everywhere. moreover the fact that Avira widens our net appreciable pricing, that may be bringing in a brand new type of purchaser who are looking for this product, but had a different expense element that they were looking at.

    with a view to pull them in from overseas markets as smartly and then put them into the -- into the material of Norton to movement them up as their life adjustments or as their condition changes. So or not it's all a part of passing the widest net, but additionally being relevant at the geographic level now not simply at the socioeconomic level or at the age stage, right.

    Vincent Pilette -- Chief government Officer

    If I -- which you can -- it be all in regards to the operational plans and so you've seen that our penetration in the subsequent 10 nations after the USA is half of what it is in the US and we believe also it's as a result of now we have taken too big of a worldwide approach in the past and we wish to make it a good deal more local. a week now, every Friday, we meet with the country could be one of the vital country method, who are the competitors, what are the consumer, what are the client traits, what feedback, can we do we get after which we have been Patrick in who is variety of the voice of the customer within the last, Patrick, maybe you could share just a little what you do in time period of making your guide and services more localized.

    Patrick

    Yeah, some of the definitely interesting things to record if that an entire 12 months of product to unify the entire client journey to be in a position to manage the adventure. So what we have been capable of do is create a advanced near world-category consumer support group, as a result of we might actually understand precisely why shoppers are available, one of the most concerns they are having, Vincent referred to earlier, what's the moments of certainty that makes it possible for us to place high contact, excessive price, people are local materials to be sure that they turn out to be having their challenge disposition immediately and properly. or not it's probably the most things that enable understand very right now to, so that they can move to new markets, from a provider standpoint very directly now, which we couldn't have carried out a few years in the past.

    Matthew Hedberg -- RBC Capital Markets -- Analyst

    super valuable. after which Vincent...

    Natalie Derse -- Chief financial Officer

    And simply -- sorry, go ahead.

    Matthew Hedberg -- RBC Capital Markets -- Analyst

    No, no, please, please.

    Natalie Derse -- Chief monetary Officer

    i used to be simply going to cap it up to numbers. seem to be we have pointed out, we're coming off a solid year, a really, very potent this autumn, we now have acquired momentum to construct on as smartly, that momentum is across items, or not it's across regions. We grew double digit each domestically, as internationally, throughout Europe, throughout APAC, with, devoid of Avira. And so we are just basically attempting to capitalize once more on, to Vincent's aspect right. The momentum is still critically important, we received it and now we're really attempting to take that forward. My apologies. Go forward with your observe-up.

    Matthew Hedberg -- RBC Capital Markets -- Analyst

    No, no, that is extremely good. That changed into a superb question. You touched on everybody, on the product side, on that one. and that i bet for Vincent or Natalie, undoubtedly, it really does seem to be like you've bought an opportunity to force larger renewal prices, I suggest, Natalie you mentioned kind of the potential and what that might suggest in your boom? and perhaps this question is complicated to answer, because i am bound it's an evolving aspect, but when you examine the cohort -- the cohort of COVID subs, do you foresee them acting any differently when they come up for renewal that possibly is that the diverse than different cohorts? just kind of questioning on and what drove what you consider drove them to the franchise here and the way you consider that could behave in the future?

    Natalie Derse -- Chief monetary Officer

    Yeah. I appreciate the question. We spend a lot of time looking at this. thinking about it, etc. First, i'd say seem to be retention at eighty five%, within the new cohorts, of path they're lessen. we've got been -- we have been open in sharing about that. however this is nothing new, correct. we've seen the each of those trends for a long time, because it pertains to the boom related to COVID, you understand, i'll just throw available for me, I look at specifically simply being in the information and the analytics, is it causation, correlation, of course the pandemic multiplied the recognition of the want for further and further cyber security throughout a broader population. The pandemic, definitely drove simply exchange in all our lives. For me, even though, I step returned and i examine it for increase. yes, that boom timing variety of correlated with the pandemic, but we had been doing lots of various things. and that i consider that increase effects became driven by loads of different things.

    For certain, the attention beyond the shadow would have accelerated. Secondly, we had been investing in marketing enormously. I believe improved than a 50% enhance yr-over-year clip. moreover, we launched our Norton 360-integrated platform where you comprehend this was a brand new integrated platform that offer the multi-tier membership profile and solution. And so all of that coming collectively during that equal time frame. and then now I actually have the luxury of searching lower back and reflecting on '21. yes, Q1, our fiscal Q1 that laddered up or lined up with the pandemic, the early pandemic timing however three out of the four quarters, we delivered round 300,000 to four hundred,000 purchasers, internet new locking in at 6 consecutive quarter of adverts and this year, just being the primary 12 months we have added net customer growth given that 2014, so a step lower back. The sentiment is a similar. How are we going to get after increased retention?

    average, how are we going to deliver that first 12 months renewal fee up and that gets lower back to the levers that we've got been speaking about? Product carrier company go to market and we're just attempting to get out of the gate effective on all of those once again just high pleasant products sooner innovation pace to market. excellent client service, making bound that our valued clientele consider the existing usage of their items that they already pay for increasing that up into the correct, after which undoubtedly truly getting after simply diversed go to market channels to make certain that you just understand, as the consumers engage, as they function on-line, that's going to continuously evolve over the following few years. again the pandemic taught us that as neatly. And so we're simply, we're appropriate there where the shoppers are, the place they're making these significantly essential selections on a way to offer protection to themselves and their household. And so we'll evolve together with them, but meanwhile, completely focused on chuffed purchasers, chuffed purchasers, chuffed customers.

    Vincent Pilette -- Chief government Officer

    And if i will be able to add, so obviously Natalie highlighted for you, how we think we now have a structural boom probability in front of us with underpenetrated Cyber safeguard and the entire levers we have at our disposal to force toward that boom. remaining year, the increase in our digital lives has created step function at the minimum in term of focus, but frankly or not it's no longer like because the pandemic is stopping really cyber criminals will go domestic and forestall attacking. right. So I consider that is cognizance is right here to stay, that step characteristic is here to dwell. And if I make it numbers, we complete very mighty in March with a very amazing month of March, and maybe March can be the primary month of increase under the aspect of a virulent disease as you be aware of. we now have viewed an outstanding April and so we don't see at this factor in time a transformation in conduct of latest customers, compared to a year in the past if you want, but that being referred to, we have many levers to proceed to enhance our retention as we pointed out Norton 360, larger engagement, better retention, first cohort, overseas cohort's decrease retention. those are the normal dynamic, we are seeing as opportunities.

    Matthew Hedberg -- RBC Capital Markets -- Analyst

    super useful. brilliant answers and best of luck crew.

    Vincent Pilette -- Chief executive Officer

    thanks.

    Mary Lai -- Head of Investor family members

    All right. Let's go to our subsequent query from Monness Crespi, Ryan.

    Ryan Flanagan -- Monness Crespi Hardt -- Analyst

    superb, thanks for taking my questions. and that i in reality admire the format, we are able to see all and sundry. i wished to ask about Avira and the freemium mannequin. Is freemium whatever thing we will predict to see rolled out extra largely in the course of the portfolio? i am pondering possibly checking out new products or particular geos. after which concerning that, on the conversion to paying, i am simply curious how predictable that transition is and how much visibility you have got there?

    Vincent Pilette -- Chief government Officer

    Yeah. So naturally for us, freemium is a means and it be no longer so simple as asserting i'll make my product for free. or not it's about making a product that's vital a minimum set of functionality. So the customer can journey Cyber safety and then constructing of the interplay identifying the moment of actuality or the second of chance when you are client throughout which that you could then circulation into the larger value set of the portfolio, enticing. identifying engagement and riding that upside is a potential. we've obtained -- we have got a team that has experience in that and we make it in many features of our portfolio. You shouldn't have to return on the core on just a simple AV on a tool, you might come into Cyber security from, either some functioning of the safety pillar or some functionalities of the privateness duration or some functionalities of the identity pillars. And or not it's all about moving into Cyber safeguard and then enticing into that excessive stage insurance policy. you are going to see us use that greater and a further round simple.

    Our goal once more would be that, in the future all and sundry, the 5 billion cyber web users have at the very least Cyber defense that they have got consciously chosen to go and drive, as a result of that increase the attention and make the cyber world, safer. Gagan, do you wish to add anything on freemium?

    Gagan Singh -- Chief Product Officer

    No, I consider you said it appropriate, say, it be a -- as framing back so what Vincent started off the conversation with there may be 5 billion connected clients and less than 5% penetration freemium is just one of the many ways for us to head grab these consumers and then allow and tying it into what Patrick does and product team does in building the long-term relationship with that person, turn them right into a client, and then there are truly no distinct than any -- than a customer that you simply possibly acquired in some other method or every other layout or product and many others. So I suppose it's basically so simple as that. And the proven fact that Avira has a attention in Europe, simply further ties into our greater term dreams around international expansion and assist.

    Ryan Flanagan -- Monness Crespi Hardt -- Analyst

    brilliant. after which a short observe up. i will be able to see it in, you guys have finished a lot of work over the closing several quarters right here to shed the graphic of a form of this legacy laptop antivirus supplier. What are the simple marketing efforts to sort of further this consciousness form of NortonLifeLock being a holistic platform for purchaser identification and protection?

    Vincent Pilette -- Chief executive Officer

    i'll flow it to Natalie or Krista, but first I need to say that, it has been decades not just remaining year that there, NortonLifeLock crew became thinking about moving from being machine-centric and a insurance plan of a susceptible operating system to basically protecting digital lives and fitting a lot more user centric. And so we have been the first at introducing an identification insurance policy, then building up the first Cyber protection integration, a food platform the place we can add the new functionality with a standard architecture. and that's as a result of we are all person-centric and the effort of the remaining year has been in reality to refocus on increase, however the overall momentum we've got had is, thanks to the team. My predecessor in the role and the entire NortonLifeLock team to truly pressure that mindful alternate available in the market and the place the consumer might be in 5 years from now, they did that five years ago. We do it today. We spend a lot of time these days and say what would a digital would seem like in five years from now and what can our Cyber defense plan look like when we do that. So with that Natalie possibly you need to choose it up on...

    Natalie Derse -- Chief fiscal Officer

    No, that's a perfect question for Krista.

    Vincent Pilette -- Chief executive Officer

    k, respectable.

    Krista Todd -- vice chairman of advertising and Communications

    fully. I think the probability we now have is basically to make Norton, the brilliant facet to a pretty dark issue available. We know that cyber illegal activity has simplest increased and we deserve to be there to give protection to and empower buyers to reside their digital lives safely. So all that we do, we focal point on that effort and that contains making bound that they believe secure when they may be leaping on as smartly.

    Natalie Derse -- Chief economic Officer

    And seem, we have bought -- now we have acquired the funding in the back of it. I consider if i will be able to simply go down the direction of marketing funding for a 2nd, we've got been on, no longer most effective a direction to enhance it appropriate, Fatima's lower back on the phone with the $300 million reference. we are going to continue to get behind it, but it surely's about diversification. and i believe once more, or not it's not just from one lens or one course, we will put the marketing funding at the back of the priorities, no matter if that is acquisition, whether it truly is diversification either internationally or in some of our companion channels in addition to riding the customer engagement, making sure that our patrons either present or abilities. No, the imaginitive items that we are bringing to market, the new pillars that we're expanding into, the new capabilities that we are attempting to construct out from.

    and also you understand on the conclusion of it, I believe this relentless center of attention on customer, we agree with, even in our retention metric we focus on a consumer retention metrics, not a dollar retention metric. there is distinct how you can analyze each metric. however in case you're completely focusing relentlessly focused on using that on behalf of the client. I believe it just, it gives you lots of readability as to what you need to center of attention on the way you prioritize, what you set powder at the back of and to pressure these priorities.

    Ryan Flanagan -- Monness Crespi Hardt -- Analyst

    recognize the details. Thanks.

    Natalie Derse -- Chief fiscal Officer

    thank you.

    Mary Lai -- Head of Investor members of the family

    thanks, Ryan. we now have some extra comply with-u.s.a.here. Yeah. next question goes to Fatima, I guess.

    Vincent Pilette -- Chief executive Officer

    hello, Fatima.

    Fatima Boolani -- usaSecurities LLC -- Analyst

    Now for the 2nd. thanks. And here's a soar ball just around ARPU, I consider regarding that a little bit extra explicitly we now have addressed the idea of ARPU in a couple of other ways because it relates to retention and the efforts you've got there, but probably more especially, what's the precedence sequence will in reality may be to take a step back, what class of our crews are you expecting or taking into account and definitely the near time period and over the direction of the subsequent three to 5 years, bringing to your e book.

    And if you can support us think about it within the context of the bookends [Phonetic] you shared with Avira being kind of a bit south of $5 and organic ARPU, a little south of $9. So in case you can assist contextualize, the way you're considering ARPU and really between your skill to nudge and separate consumers into with the higher price bundles and promoting all the existing choices, how may still we suppose about the standard ARPU completion from the baseline stages that you just're anticipating, short-term and long run.

    Vincent Pilette -- Chief executive Officer

    exceptional. primary question on ARPU that may almost summarize our total method, because it basically comes first with our imaginative and prescient, which is everyone could be cyber protected when they depart their digital lives. And at a minimum have access to a freemium that gives them a primary level of protection that might be an ARPU of 0 as you recognize and we need to truly make that cyber defense mainstream after which is ready building the capabilities to actually establish those moment of fact, moment of risk for the customer when can the cyber criminals attack you, put you your assets, your values, every little thing you have got on-line all of the solution to your digital attractiveness in danger and settling on these one, offering a worth for the client both would pay for it that they get whatever thing out of it, so they entirely are included. after which we stream them up from preserving your machine and also you information to maintaining your standard tips and going into a privacy angle then holding your id and go into the identity attitude, all the method to our optimal offering which is Norton 360 with all of the functionalities, we would suppose confident you might be entirely digitally included. And where the tools cannot, because it's now not one hundred% always, have the circumstance to evolve.

    Then we now have a observe-up restoration services all the method to an insurance functions if you event a whole lot. So the entire conclusion-to-conclusion insurance plan and then the customer adventure would flow, some would choose at once because they are either greater conscious or more exposed or have high intensity in their digital live, so be a part of directly on Norton 360, which is almost all of our new client coming in. Then they'll say, I joined on the Norton 360 degree three and i want extra identity insurance policy and right here is. i am doing loads of processing and all my credit card have been breach or different issues. after which you circulate into the higher stage all of the strategy to the ultimate as i discussed. There you've got an ARPU of $20 a month. Now, it would be a mistake, I believe to simplest fully concentrated on an aggregated ARPU for our company, it's basically by using cohort, by second of reality, making bound individuals get further and further cyber protected ultimately when 5 billion web users might be for the protecting of Norton 360, that you may indicate what the ARPU is.

    and that i consider it's the correct stability between, howdy, bringing new consumers, moving internationally, adding more values, holding excessive, enhancing the cost. And so between retention costs, ARPU, would you drive that new consumer versus all one, associate customer versus direct customer, however also the ARPU trade as you recognize, in a partner relationship we shared the ARPU with our partners, and then as we move them up during the cycle of the cyber defense experience, we've an opportunity to up-sell and move-sell our offering. And so it's, once more it be a little bit back to Natalie's capital allocation. it's a balanced set of levers to achieve our most fulfilling vision, which is every person could be, sound the identical.

    Mary Lai -- Head of Investor family members

    thank you, Fatima.

    Fatima Boolani -- united statesSecurities LLC -- Analyst

    sure. Very clear. thanks.

    Natalie Derse -- Chief monetary Officer

    Come back for a third.

    Mary Lai -- Head of Investor members of the family

    well, it's been a fine discussion. We even have time for a couple extra. Let's go to Saket at Barclays.

    Saket Kalia -- Barclays Capital Inc. -- Analyst

    sure. great. thank you. Mary, can you hear me still adequate?

    Mary Lai -- Head of Investor family members

    sure, please, exquisite.

    Saket Kalia -- Barclays Capital Inc. -- Analyst

    ok. astounding. probably for a quick observe-up for Krista, enjoyed one of the advertising video clips, by the way around reinforcing the company, but probably simply considering a bit bit, a bit bit greater broader, how do you consider about advertising and marketing, the message of paid protection versus whatever free and in selected by using free economy Microsoft Defender, does that makes sense?

    Vincent Pilette -- Chief executive Officer

    Krista, before you reply, you consider your answer, I want to share a little anecdote with everybody. So within the interview, Krista, we're attempting to find a person in fact be mindful a way to confer with consumers and Krista has had the long rate in reality designing and assisting designing a brand and products for client. And when the interview outcome say, smartly, Vincent, the problem you have is, cyber criminals are scary, however when you talk to consumers and new buyers you make everything appears so horrifying. And so we actually need to work on, if we are offering a peace of intellect, we deserve to make cyber protection relatable, where client can in reality have in mind, sure, cyber criminals are frightening, we is not frightening for you, as a result of we are providing you that insurance plan that peace of intellect. And so instantly when she came in, she begun to, she advised me, Vincent, in case you -- if I joined just one thing you deserve to do is be certain you take heed to me, and boy, i am completely satisfied I did. So with that Krista, i may flow it you.

    Krista Todd -- vice chairman of advertising and Communications

    No, it's wonderful and or not it's such a superb query. i'm happy you, the video clips resonate with you. i'm blissful, the messaging at that brand level in reality resonates with me, since it's really what we're all doing today. I suggest, when we have now spoke of it a whole lot in our video clips in nowadays, but we are all spending so a lot greater time on-line, we're inherently opening ourselves as much as more risk, because we're doing so many activities and so taking one step up, and just a step again, there. We must make cyber safety. We ought to construct the education for it and then we should make it mainstream or popularize it and make it relatable, convenient to remember, effortless to buy, easier to use.

    and then to your question, after we think about the differentiation of advertising messages from a free to paid carrier, I nevertheless trust we must inject some feelings with our consumers. individuals should feel empowered to take control of their digital life. They need to be impressed to do whatever thing they want to do on-line and feel safe and have this peace of mind. but we additionally want them to admire us as the chief, the undisputed category leader that we're going to offer protection to them and we'll consistently convey innovation. So once we get to that degree, the differentiation of advertising aspects by means of characteristic or product platform through platform, that basically turns into more convenient as a result of there is differentiation and then we will in reality grow together. So what can be free for a second and that they get on board with the freemium answer. If we do our job appropriate with insurance policy innovation, exceptional, making it simple, then we'll proceed to grow them in our adventure and their event.

    Vincent Pilette -- Chief govt Officer

    If i can add yet another component, I bought a few query, I suggest we believe about, which is, I still have a couple of misunderstanding in this common area. one among them which is a question I get very regularly from traders. smartly, if you in fact an antivirus, now you have got possibly Microsoft that has a stronger equipment and perhaps they have defender, it's been long time on the grounds that we now have changed our strategy and we decided to focus on the user, the consumer digital life, every little thing sitting in the cloud that you just price some we may manage to equipment some you may now not. and how do you present that full protection on your digital lives beginning of direction with their antivirus, but entering into information, getting into privacy, stepping into id, getting into a full administration of a digital persona, if i can name it that manner or varied identities and that's the reason what we're about. this is our focus. that's where we're going. and i can let you know, of route items and features ought to normally being developed and client adventure has to enhance and we've a lot of room for innovation. but as we outline it as we see it. here's a hugely below-penetrated market. and that's how we examine that probability.

    Mary Lai -- Head of Investor family members

    thank you, Vincent. We actually have time for an additional question. Saket, would you want to ask the closing question?

    Saket Kalia -- Barclays Capital Inc. -- Analyst

    Oh, boy, it truly is loads of power. smartly, I consider if i will be able to preserve a tactical truly probably simply to go back to the ARPU query. Vincent, definitely, really pleasing half for your presentation, you spoke of some ARPU opportunities with Norton 360 especially and that i think you spoke of correct 55% of the massive client base, the bulk of recent customer provides, however in fact eighty% of those Norton 360 consumers are on lower fee tier. And so possibly the question is, what are one of the things that you can do to support drive that higher cost over time, in case you will, and that type of transforming into part of.

    Vincent Pilette -- Chief executive Officer

    At a hundred% so that you outlined we launched Norton 360 18 months ago, first cyber defense thoroughly integrated platform. And we really see there's a platform, general architecture wherein we can engage with the valued clientele, increase the functionalities add the brand new services, in case you want after which build on good of that platform extra adjacent digital solutions, which we're working and Gagan and each person is engaged on those. So, basically lots of advantage in seeing safety at the core Norton 360 as a platform. We have been in fact completely happy to look the adoption charges in 18 months and we moved from 0 to now fifty five% of our client base on Norton 360 giving us a common platform and when you upgrade from today. we have six tiers from a stage 1 to level 2 a stage 3, which is the first set of values, it appears that for you, you should not have to get a brand new app we upgraded functionalities and you movement up into the membership plan, you then touch, what nevertheless needs to be more awareness Cyber safety is not only safety it be protection, it's privacy, it be identification. these are the existing pillars of our portfolio that we present.

    And we're thinking about new pillars. after which we're brooding about items and functioning on correct of that and then the awareness as to continue to boost. So we have considered, we now have considered about 20% of these 13. I suggest on 60 members relocating for utterly better degree, we now have extra which are nevertheless on the one product LifeLock appropriate. So we've about 5 million, but they still deserve to adapt the entire platform and we in fact are client led in case you need, we make them greater aware we create, however's truly client deciding to adopt the appropriate approach. I see. this is an incredible opportunity to proceed to force larger engagement, greater protection, larger retention, and higher ARPU for those that are already into that platform.

    Saket Kalia -- Barclays Capital Inc. -- Analyst

    Very beneficial, thanks.

    Mary Lai -- Head of Investor relations

    neatly, thank you for that remaining question. i will be able to now flip it back to Vincent for closing remarks. Vincent?

    Vincent Pilette -- Chief govt Officer

    thanks, Mary. i may are trying to do as neatly because the final query that Saket requested. So thanks, everyone. i'm hoping you be trained something today that you simply found who the key leaders of our company are. and i hope that you're as excited as we are about our plan for increase. we've got embarked on a mission to build most finished Cyber security platform and then expanded it with believe based mostly digital items and services. As I've discussed we'll proceed to construct on this strong foundation then focal point on transforming in pursuit of that extensive imaginative and prescient of protecting every person from cyber criminals. So, I consider, we believe this crew believes that our future is awfully vivid. The 3,000 personnel at NortonLifeLock are truly in fact just getting begun. it's as someone spoke of, day one, day by day for us. So thanks for being with us. thank you on your support. We seem to be forward to catching up with lots of you very quickly.

    Gagan Singh -- Chief Product Officer

    thanks.

    Mary Lai -- Head of Investor members of the family

    thanks, Vincent. This concludes latest experience. thank you.

    period: 73 minutes

    call members:

    Mary Lai -- Head of Investor family members

    Vincent Pilette -- Chief government Officer

    Natalie Derse -- Chief economic Officer

    Gagan Singh -- Chief Product Officer

    Robert Clarkson -- Chief commercial Officer

    Patrick

    Krista Todd -- vice president of marketing and Communications

    Saket Kalia -- Barclays Capital Inc. -- Analyst

    Fatima Boolani -- usaSecurities LLC -- Analyst

    Hamza Fodderwala -- Morgan Stanley -- Analyst

    Gregg Moskowitz -- Mizuho Securities -- Analyst

    Robert Majek -- Raymond James -- Analyst

    Matthew Hedberg -- RBC Capital Markets -- Analyst

    Ryan Flanagan -- Monness Crespi Hardt -- Analyst

    more NLOK evaluation

    All salary name transcripts

    AlphaStreet Logo © offered with the aid of The Motley idiot AlphaStreet logo




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